Mariam Majeed: A Purpose-Driven Brand Strategist and Advocate for Women Empowerment

Mariam Majeed is a dynamic brand strategist and communication professional, known for her ability to drive long-term visions through effective persuasion and influence. Her career, marked by a blend of strategic thinking, brand development, and a passion for empowering women, makes her a standout figure in the fields of marketing and communication.

Educational Background

Mariam's academic journey laid a strong foundation for her career in brand strategy and communication. She holds a Master’s degree in Brands and Communication Management and a Bachelor of Arts in Public Relations, Advertising, and Applied Communication, both from the University of Professional Studies in Accra. Her educational background has equipped her with the knowledge and skills to excel in her field, particularly in crafting compelling brand narratives and strategic communication plans.

Professional Experience

Mariam's career is distinguished by her work across various sectors, where she has consistently demonstrated her expertise in brand strategy and communication.

• Commission on Human Rights and Administrative Justice (CHRAJ): Currently, Mariam serves as a Senior Investigator in the Strategic Management and Innovations department. In this role, she is instrumental in planning, monitoring, and assessing the components necessary for the Commission to achieve its strategic objectives. Her work at CHRAJ highlights her ability to apply strategic thinking in a governmental context, ensuring that the organization remains aligned with its mission and goals.

• Phundit: Mariam's strategic acumen was further demonstrated during her tenure at Phundit, a fintech startup. As a Brand and Marketing Strategist, she was responsible for crafting the brand’s identity and developing a comprehensive marketing strategy. Her contributions significantly enhanced Phundit’s market positioning, particularly during the critical phases of pre-launch, launch, and post-launch activities.

  
  

• OmniBSIC Ghana and Ghana Revenue Authority: Earlier in her career, Mariam gained valuable experience in customer service and client relations during her roles at OmniBSIC Ghana and the Ghana Revenue Authority. These roles allowed her to hone her skills in communication and customer interaction, laying the groundwork for her later achievements in brand strategy.

Passion for Women Empowerment

Beyond her professional achievements, Mariam is deeply committed to women’s development and empowerment. She actively advocates for women to challenge the status quo and reach their full potential. This passion is reflected not only in her work but also in her personal mission to inspire and uplift women in various spheres of life.

Language Proficiency

Mariam’s ability to connect with diverse audiences is further enhanced by her multilingual capabilities. She is fluent in English and Waale, with elementary proficiency in Twi, allowing her to engage effectively with a broad spectrum of individuals across different cultural contexts.

Conclusion

Mariam Majeed is a purpose-driven leader whose work in brand strategy, communication, and women’s empowerment continues to make a significant impact. Her blend of strategic insight, practical experience, and a deep commitment to social causes positions her as a formidable force in her field.

For more information or to connect with Mariam Majeed, visit her LinkedIn profile.