At SWAPTEK, we’re redefining the secondary mobile device market. As a fast-growing tech startup, we’re committed to providing high-quality, refurbished mobile devices that empower users while promoting sustainability. We’re seeking a dynamic and strategic Marketing Team Lead to spearhead our marketing efforts and drive our brand’s growth in a competitive landscape.

Position Overview:
The Marketing Team Lead will be responsible for developing and executing comprehensive marketing strategies to enhance our brand presence, drive customer acquisition, and foster long-term loyalty. This role requires a blend of strategic vision, leadership, and hands-on execution. The ideal candidate will have a strong background in digital marketing, a passion for technology, and experience in fast-paced environments.

Key Responsibilities:

1. Strategy Development

   • Develop and implement a multi-channel marketing strategy aligned with company goals.
   • Conduct market research to identify growth opportunities.
   • Define target audience segments and tailor messages accordingly.

2. Campaign Management

   • Plan, execute, and optimize campaigns across digital channels.
   • Collaborate with the creative team to create engaging content.
   • Monitor performance and provide insights to enhance effectiveness.

3. Team Leadership

   • Manage and mentor a team of marketing professionals.
   • Foster a collaborative, innovative team environment.
   • Delegate tasks and ensure timely completion of projects.

4. Brand Management

   • Maintain and enhance the brand identity across all channels.
   • Develop strategies to build brand awareness and establish market presence.
   • Engage with customers and influencers to drive positive brand perception.

5. Analytics and Reporting

   • Use data analytics tools to track marketing performance.
   • Prepare reports for senior management, highlighting metrics and recommendations.
   • Analyze the competitive landscape to stay ahead of trends.

6. Budget Management

   • Develop and manage the marketing budget for cost-effective execution.
   • Negotiate with vendors to maximize impact.

7. Partnerships and Collaboration

   • Build relationships with partners, influencers, and media outlets.
   • Collaborate with cross-functional teams to align marketing with business objectives.

Qualification Required & Experience

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of marketing experience, with at least 2 years in a leadership role, ideally in tech or mobile device industry.
• Proven track record in successful marketing strategies and campaigns.
• Strong digital marketing knowledge, including channels and best practices.
• Excellent leadership, team management, and problem-solving skills.
• Proficient in data-driven decision-making and stakeholder collaboration.
• Passion for technology and familiarity with the secondary mobile device market is a plus.

What We Offer:

• Competitive salary and performance-based bonuses.
• Flexible hours and remote work options.
• Professional growth and development opportunities.
• A dynamic and innovative work environment.

Location: Accra

How To Apply For The Job

Please submit your resume, cover letter, and portfolio of relevant work to gofurbapp@gmail.com with the subject line: “Marketing Team Lead Application - [Your Name].” We look forward to learning how you can drive our marketing efforts to new heights.

Closing Date: 28 November 2024