How To Start A Content Creation and Online Tv Business in Africa

As the world rapidly grows, many youth in Africa are in a hurry to venture into entrepreneurship; this has resulted in a majority of them exploring online monetization businesses, taking advantage of the high paying of the major platforms like YouTube, Facebook, Instagram, X (formally Twitter), and TikTok.

Many individuals across the globe have exhibited much interest in these technological opportunities to make a living through content creation and monetization, especially in Africa.

However, a lot of these individuals lack technical know-how to embark on this content creation and monetization journey; some believe they need to get highly expensive equipment and have their own big and decorated space before it can be started, which of course is not the case.

In this article, I will explore the most effective way of making your dreams come true with little effort and minimal equipment and understanding. 

What equipment do I need to start my own online TV and content creation?

1. Internet Connectivity: Of course, before you consider embarking on digital entrepreneurship, you must first ensure that you have good or strong internet connectivity since the success of the business relies on the internet usage. 
2. Smartphone: It is undeniably necessary that you have a smartphone before you embark on the digital business since that will be the major and most common tool for your work. You cannot access any social media platform and have a seamless experience without the use of a smartphone.
3. Laptop or Tabilet: Having any of these two pieces of equipment—a laptop or tablet—is very important in digital entrepreneurship as most of the tools and softwear function well with the best user experience on large-screen devices like laptops more than that of small-screen devices such as smartphones.
4. Video Camera: Ideally, having a digital camera is an added value for a smooth digital enterprise. Though many people often use their smartphones as substitutes for a camera, it will be very good to have a digital camera since it performs the official function of videography. 

What software or app do I need to start online tv or content creation?

Technically, you don't need to own or subscribe to any app or software before embarking on this journey, as many just use their smartphones and social media networks inbuilt tools for their content creations; however, if you want to do advanced and professional content through blogging and video streaming, then I will recommend the following for best practices and experiences. 

Website or Blog: Though many content creators do not see the need to have a website or blog when starting a content creation business, I strongly recommend that every content creator should own a website, which gives maximum credibility and visibility. In case you want to own a website, I will recommend choosing a strongly and cost-effective hosting server like Hostinger or LiquidNet.

 Best Recommeded Streaming Softwares for Online Tv or Video Creation:

1. StreamYard is a professional live streaming and recording studio in your browser. Record your content or stream live to Facebook, YouTube, and other platforms. StreamYard has unique features such as 10 people on screen, logos and lower thirds, multistreaming to up to 8 destinations, streaming pre-recorded clips, on-screen comments, full HD (1080p), green screen, downloadable recordings, custom RTMP destinations, screen sharing, 24/7 support, separate audio files, custom banners, backgrounds, and overlays, and a 7-video layout template. They have a free version that you can subscribe to as a beginner.
2. OneStream Live is a cloud-based live video streaming app to schedule and live stream pre-recorded videos and real-time streams to 45+ social media platforms, including Facebook Live, YouTube Live, IG Live, Twitch Live, any custom RTMP streaming destination, and the web all at once. With their powerful scheduling and multistreaming features, OneStream Live is a robust live streaming software for anyone and everyone: individual content creators, businesses, gamers, coaches, influencers, churches, and other houses of worship.

Content creation or digital entrepreneurship is an easy and freely available business anybody can venture into; all you need to do is enable to identify a problem in society and create a solution to the problem through content creation or online TV streaming. More importantly, you must be consistent and persistent to be able to achieve the desired outcome. The beginning is very tough, but with time and consistency, you can make it big.

I wish you well as you pursue this journey. In case you find this article insightful, please share and also leave us a comment.